Why You Can Get Any Job With Your Current Experience
Dan Schawbel is the leading personal branding expert for young professionals. Read full contour
People you lot know or have never met yet are googl'ing you lot. Let's face it, yous're fifty-fifty google'ing yourself! At the stop of 2007, the Pew Internet Enquiry Team found that 47% of people search for information nigh themselves online (Self-Googling), which was more than double 5 years ago. It's a pretty safety bet that percentage has climbed to over l or 60% by this year.
Some people might can it ego-surfing, just it's actually a good practice to see what results come up for your proper noun. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to learn more most you. Hiring managers want to run across if y'all have a clean record in Google, which is your permanent record because every motion y'all make (yep even a web log comment) is stored there forever. Earlier I went on a second date in one case, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Endeavor doing it right at present and see what y'all get.
At that place is no hiding from Google!
Google keeps track of simply nearly everything you lot exercise on the net. It patrols and captures your online behavior, such every bit when you mail service on your blog, tweet using Twitter, join social networks, comment on other blogs, write manufactures for online news sources and more. Aside from the content y'all create and distribute over the cyberspace, other people are talking near you, which means that Google has a complete flick (nearly like an autobiography) of your life. In the digital historic period, Google is your resume, your permanent record and a journal of your life. Your children and children'due south children will be able to find out everything about you when they abound older. "Mom, look what I only institute out about Dad in Google." Your personal brand can't hide from Google. There is ane major exception to this though.
Common names
If your name is mutual, such equally Mike Smith, then it will exist very hard to ain your Google results. There are over 54 million results for "Mike Smith" in Google. You won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top x results, that may exist achievable, if yous either become very famous or work extremely hard at building content each and every day for your entire life. At the age of lx yous might find out that Google inverse their algorithm and you'll lose all that difficult work. The point existence is that you lot'll take to differentiate your proper noun in social club to rank high. I typically recommend you use your center name or a nickname in this example. The worst case scenario is that you alter your name completely ;).
Glory names
Celebrities are very fortunate considering they get mass media attention, which means traditional media sources (NY Times, ABC News) write articles near them. These sources rank extremely high in Google. We're talking Google PageRank's of viii and college! Your blog posts about these celebrities will never finish up on the height twenty results for their name unless you are Perez Hilton. If your proper noun is the aforementioned equally a celebrities, you are in big trouble. Effort searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't accept whatever friends with these names, merely fifty-fifty with C-level celebrities, y'all don't stand a run a risk. If yous are stuck with a celebrity name, I advise that you lot build your brand around an area of your expertise or interest and connect it to your brand proper noun.
Unique names
While growing up, you might take been made fun of people of your unique proper name because it was "unlike." Although y'all were ostracized and made fun of, right now you lot go to laugh at everyone else! With a distinct name, you are able to hands manipulate the results for your name on search engines. When you go to your loftier school reunion and see your friends, yous'll go the last express joy because yous can be visible and control perceptions, while they just cannot. When you Google your name, whether yous have results that reflect your brand, you'll see how difficult it will be to rank high for it or not. Depending on the competition, information technology may take you a few days or a few months. Over time, if you work very difficult, y'all'll own the top ten results for your proper noun.
In my adjacent postal service, I'll talk about what you can do to gain control over your Google results and let your personal make shine through.
Featured photograph credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/why-you-can-get-any-job-with-your-current-experience.html
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